“Pearls are different from other luxury jewellery,” says Khun Amorn. “There are no agreed standards for pricing them. It all depends on the buyer and seller.” Factors that may influence the price include current trends in colour and shape, or simply personal preferences.
Consumer behaviour varies also with age, he says. Most young women start out buying jewellery that is not too expensive, such as silver. As they get older they graduate to white gold, gold, diamonds and then other gems. “Pearls are usually the last category they go for. People who like pearls are different and are sure of their own identity,” says Khun Amorn.
“To get a perfect match of pearls to make a necklace or other type of jewellery takes a lot of effort. We usually trade among the pearl farms here to get a good match, or a good set for something like a necklace. We also buy South Sea pearls from other places for the same propose,” Khun Amorn explains.
In his show room visitors can see a bewildering choice of shape, colours and prices. Some items sell for less than 5,000 baht, but prices of 100,000 baht and more are not extraordinary. Buyers can purchase pearls alone, or pearls made into jewellery such as earrings, necklaces, bracelets and rings.
The most expensive item in Khun Amorn’s showroom on the day we visited was a set of pearl necklaces priced at 1.8 million baht.
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